independent.co.uk

Observed activities (72)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Piano

98.76% • Piano Software • Utilities

Google

98.47% • Google • Advertising

Google Analytics

90.81% • Google • Site Analytics

Google Marketing Platform

90.69% • Google • Advertising

Google Tag

90.43% • Google • Advertising

LiveRamp CMP

88.91% • LiveRamp • Consent Management

Adobe Audience Manager

85.14% • Adobe • Advertising

ChartBeat

84.51% • ChartBeat • Site Analytics

83.88% • Taboola • Advertising

11.

DoubleVerify

75.9% • DoubleVerify • Advertising

12.

Dotmetrics

69.26% • • Site Analytics

13.

PageFair

68.69% • Blockthrough • Customer Interaction

14.

Captify

65.78% • Captify • Advertising

15.

ID5 Sync

40.66% • ID5 Technology • Advertising

16.

Brand Metrics

38.62% • Brand Metrics • Advertising

17.

Teads

33.86% • Teads • Advertising

18.

Viafoura

17.49% • Viafoura • Advertising

19.

Google Static

14.72% • Google • Hosting

20.

ScoreCard Research Beacon

14.47% • comScore, Inc. • Site Analytics

21.

Amazon Advertising

13.56% • Amazon • Advertising

22.

Intent IQ

13.28% • AlmondNet • Advertising

23.

JW Player

11.75% • JW Player • Audio/Video Player

24.

TradeDesk

11.48% • The Trade Desk • Advertising

25.

PubMatic

11.29% • PubMatic, Inc. • Advertising

26.

Index Exchange

11.29% • Index Exchange, Inc. • Advertising

27.

AppNexus

11.28% • Microsoft • Advertising

28.

Magnite

10.75% • Magnite • Advertising

29.

Rise

9.87% • Rise Code • Advertising

30.

Braze

9.06% • Braze • Site Analytics

31.

LiveRamp

8.53% • LiveRamp • Advertising

32.

Bidswitch

7.97% • Criteo • Advertising

33.

Rich Audience

6.5% • Rich Audience • Advertising

34.

Google Fonts

5.21% • Google • Hosting

35.

Criteo

4.27% • Criteo • Advertising

36.

SMART AdServer

4.26% • Smart Adserver • Advertising

37.

gumgum

4.06% • GumGum • Advertising

38.

Google Syndication

3.81% • Google • Advertising

39.

OpenX

3.09% • OpenX Software Ltd. • Advertising

40.

Quantcast

3.02% • Quantcast International Limited • Advertising

41.

Seedtag

2.97% • Seedtag Advertising • Advertising

42.

Rhythmone Beacon

2.95% • RhythmOne, LLC • Advertising

43.

Adform

2.94% • Adform • Advertising

44.

sovrn

2.91% • Sovrn Holdings Inc • Advertising

45.

Media.net

2.75% • Media.net • Advertising

46.

ShareThrough

2.75% • Sharethrough, Inc • Advertising

47.

TripleLift

2.71% • TripleLift, Inc. • Advertising

48.

Kargo

2.62% • Kargo • Advertising

17.04

Trackers Per Page Load

1.58

Tracking Requests Per Page Load

2.1%

Trackers Requests / All Requests

0.03MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies