gartner.com

1.

Google Tag

84.77% • Google • Advertising

2.

Google Static

44.58% • Google • Hosting

3.

Google Analytics

32.57% • Google • Site Analytics

4.

Google

27.81% • Google • Advertising

5.

Adobe Audience Manager

22.19% • Adobe • Advertising

6.

Dynatrace

21.66% • Thoma Bravo • Site Analytics

7.

Google Recaptcha

17.09% • Google • Utilities

8.

OneTrust

15.68% • OneTrust • Consent Management

9.

FullStory

15.42% • fullstory • Site Analytics

10.

Hotjar

15.18% • Hotjar • Site Analytics

11.

Google Fonts

12.01% • Google • Hosting

12.

Facebook

9.5% • Meta • Advertising

13.

X Corp.

7.62% • X Corp. • Social Media

14.

Google APIs

7.1% • Google • Hosting

15.

X Syndication

6.75% • X Corp. • Social Media

16.

Cloudflare

6.5% • Cloudflare • Hosting

17.

Eloqua

6.08% • Oracle • Advertising

18.

Google Marketing Platform

3.7% • Google • Advertising

19.

Amazon Web Services

3.63% • Amazon • Hosting

20.

Azure CDN

3.35% • Microsoft • Hosting

21.

Launch Darkly

3.29% • LaunchDarkly • Utilities

22.

LinkedIn Analytics

3.17% • Microsoft • Site Analytics

23.

Bugsnag

3.13% • SmartBear • Site Analytics

24.

LinkedIn Ads

2.99% • Microsoft • Advertising

25.

Google Analytics with signals

2.94% • Google • Advertising

26.

Datadog

2.52% • Datadog • Utilities

27.

pendo

2.23% • • Site Analytics

28.

Google AdServices

2.23% • Google • Advertising

29.

AB Tasty

1.99% • AB Tasty • Site Analytics

30.

Microsoft Advertising

1.89% • Microsoft • Advertising

31.

Microsoft Clarity

1.8% • Microsoft • Site Analytics

32.

6Sense

1.73% • 6Sense • Site Analytics

33.

StackAdapt

1.69% • StackAdapt • Advertising

34.

Google User Content

1.69% • Google • Hosting

35.

Drift

1.62% • Salesloft • Customer Interaction

36.

audioeye

1.36% • audioeye • Site Analytics

37.

Reddit

1.24% • reddit • Social Media

38.

Cloudinary

1.03% • • Hosting